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(*) 3.2.1. Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 - October 31, 2010 by Millward Brown, a leading global market research organization.